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Wisconsin Joins Investigation of JUUL Labs
By Wisconsin School Administrators Alliance staff | February 26, 2020
From WisPolitics.com . . .
Wisconsin yesterday joined a bipartisan coalition of 39 states investigating JUUL Labs’ marketing practices and health claims.
AG Josh Kaul in a statement called JUUL the “driving force” behind an increase in vaping among young people. The statement said the DOJ will join the multi-state investigation to look into youth targeting in JUUL’s ads and its claim that vaping is an effective tool to help wean off smoking.
“E-cigarette use has increased dramatically among young people in Wisconsin and nationally, and we must act to reduce it,” Kaul said.
Between 2014 and 2018, vaping increased among Wisconsin high school teens from 7.9 percent to 20.1 percent, according to a Department of Health Services survey.
JUUL spokesman Austin Finan said the company “will continue to reset the vapor category in the U.S. and seek to earn the trust of society” by working with officials on curbing youth e-cigarette use. He said the company has already stopped selling most flavored pods and ended TV, print and digital advertising.
“Our customer base is the world’s 1 billion adult smokers and we do not intend to attract underage users,” Finan said.
See the DOJ release here.
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